Where do you sit as your Agile team's designated business expert?

Where do you sit as your Agile team's designated business expert?

"You're doing it wrong!"

If I had a dollar for every time I've heard an overbearing Scrum Master, misguided "Agile expert" or overzealous individual claiming to be an Agile coach say these or similar words, I'd be a rich man indeed.

What is right or wrong is often situational in Agile. The Scrum Master who insists that you must sit with the team may or may not be correct as to where you would be most effective. The idea that there is one and only one correct answer to the question of where you should sit is too simplistic.

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Product Owners Getting the Attention They Deserve

The Product Owner is responsible for maximizing the value of the product resulting from work of the Development Team.
— “The Scrum Guide”, Ken Schwaber and Jeff Sutherland, November 2017

After a slow start, interest in the Product Owner role in Scrum is gaining momentum. It’s about time given the significant impact this role contributes to value creation! Of course Development Teams and Scrum Masters are important as well. After all, the product doesn’t get built by itself and impediments do not magically take care of themselves. But at the end of the day, without effective product ownership, Scrum Teams will rapidly crank out potentially shippable increments of stuff nobody wants — and building stuff that nobody wants is a surefire way to kill your business!